Brew.
In March 2022, I began doing freelance design work for Brew, a digital marketing agency who handle briefs for the restaurant company: Mitchells & Butlers. My role was to design constant, weekly social media content, including static and animated assets, that were used as Instagram posts and stories for various well-known hospitality brands, with some highlights shown below. I later secured a full-time position at Brew as a junior graphic designer.
Brands That I Worked With here:
O'Neill's
For Christmas 2022 and the subsequent new year celebrations, I utilised O'Neill's branding in a new, yet cohesive way by including a new colour scheme and illustration style that introduced a neon light theme, whilst still retaining the typefaces, imagery and feel of the usual O'Neill's posts. These assets (a selection of which are above) were a lot of fun to design and animate as it added a bit of variety to the brand and made these assets stand out as something special. Some more work with their usual branding can be see below.
Sizzling Pubs
A high point of my work with Sizzling Pubs was an Easter Competition brief (above), which required a question post and answer post for a 'Follow The Chick' puzzle. It was a very fun brief which allowed me to show off my animation and character design skills, whilst also making an engaging, post consistent with the brand. Below are some more posts I created for Sizzling, including drinks promotions and posts used to celebrate notable days.
Nicholson's
One of my favourite Nicholson's briefs was my Six Nations assets (above), which included Instagram stories and posts posted on game days and to countdown to the event, along with a set of social media and website banners that were used throughout the tournament. Aside from the branding, everything in these assets came from me from layout to animation and I felt very accomplished to have created a full set of digital assets for such a huge event. Below are some other of my favourite 'event' briefs.
all Bar One
My work with All Bar One was a valuable experience, as being the most popular Instagram account I made assets for, meaning their brand guidelines were the most recognisable and as a result, most strict. I found it so useful to be working under these conditions as I learnt how to design with restraint, and come up with new ideas whilst still sticking to the mould, shown below.
